Covering multiple ad formats including departure hall large-format screens and square pillar displays, the two-week campaign features visuals of the brand spokesperson to reach travelling business passengers. High-impact, high-quality visuals in the high-foot-traffic airport setting fully convey DOCUMENTS’ brand theme “Spirits Rise With the Dragon” and strengthen the brand’s offline visual presence.

As SH Spectrum’s maiden executed project since its launch, this airport DOOH campaign demonstrates our robust resources and execution capabilities for large-scale domestic transporthub advertising. Going forward, SH Spectrum will continue to deepen its footprint in out-of-home media, delivering high-impact offline communication solutions for more brands.